Sec 20-1661. Definitions

A. In this article, unless the context otherwise requires:

1. "Direct response solicitation" means any offer by an insurer to persons in this state, either directly or through a third party, to effect life or health insurance coverage which enables the individual to apply or enroll for the insurance on the basis of the offer.

2. "Mass marketed life or health insurance" means insurance under any franchise, group or blanket policy of life or health insurance which is offered by means of direct response solicitation through a sponsoring organization or through the mails or other mass communications media and under which the person who is insured pays all or substantially all of the cost of his insurance.

B. In this article, "direct response solicitation" does not include solicitations for insurance through an employee benefit plan or a solicitation through the individual's creditor with respect to credit life or credit health insurance.